Working in a digital agency is an exciting experience. I’m constantly on the look out of consumer insight, behaviour and trends. Recently, I chanced upon this very insightful infograph. The recent move by Myntra.com to turn into an app only shopping portal doesn’t come as a surprise, though many in India may doubt whether it’s a good move or no. Personally, I will miss the shopping experience from the desktop. Bad internet connection can also hamper shopping experience from the mobile.
I am not surprised that after consumer electronics, books and apparel are being purchased online. But what’s surprising in that people are buying more books compared to the clothes that they wear. Interesting trend.
If you look into the infograph carefully, you can gauge at consumer behaviour and social media marketers can use this effectively in their online communication!
Have interesting thoughts about this infograph? Share your comments below!