The Ultimate Guide to Influencer Marketing on Instagram

We are all inundated with ads everywhere. I don’t even have to state examples. Everywhere you look, you see an ad. These ads do make a point but they also annoy you. Advertisements does influence you to make purchase decisions but what is the recommendations from our peers is the ultimate decision maker. Think about the last time you made a valuable purchase. A smart TV, an expensive gadget, a car or the last time you tried out an e-commerce portal or a new service. Think about the last time you were skeptical about a movie. To finally consider a […]

Continue Reading

Influencer Marketing : It’s not what you think

Myths about influencer marketing

“Oh, so you are a Blogger. So lucky, you must be getting everything free na?” *Awkward Silence and forced smile* “Do you do work?” “Yup! I work at a digital marketing agency” “Nice. What do you do?” “I work with other bloggers and influencers for my clients” “Hmmm” This is what happens when I attend a blogger meet or events where I am introduced as a blogger. I’ve been blogging for a few years and since the past two years I’ve been exclusively working with other bloggers and influencers for various campaigns for my clients. Influencer Marketing is still at […]

Continue Reading

Three things no one ever told you about Twitter!

Like I promised, here I am back with my Twitter tips and tricks. πŸ˜‰ If you have missed my earlier post, read itΒ here Have been wanting to write this post since a long time. Finally, here it is. 1. You can TURN-OFF re-tweetsΒ  Yes, you read it right! Sometimes, it can annoy you when someone you follow RTs a lot of tweets within a short span of time. You wouldn’t want to un-follow them, but what to do if their RTs are annoying? Simple solution: Turn off Retweets. 2. How to expand your Twitter searchΒ  Peeps working with social media […]

Continue Reading

Top 5 Websites to follow if you are a Social Media Enthusiast!

If you are a digital media fanatic, you should definitely check out the following websites. They are arranged in no particular order. These websites are updated very regularly and you must check them out every day at least once. There are a lot of websites out there, but the following ones are the websites that I regularly follow. 1. Mashable.com2. Socialmediaexaminer.com3. Socialmediatoday.com4. Socialfresh.com5. Digitaltrends.com Apart from these, you can also get out various bookmarking websites like Stumbleupon and Digg. It is important that you regularly read up on case-studies and best practices across the world. The more you read, the […]

Continue Reading

Jad Se Judein: My take on the Mohit Chauhan Song

Before I begin, let me clarify that this post is not a sponsored one and I am writing it out of my own will since the video and song has really touched my soul. The video starts with a short humming of Mohit Chauhan.. his voice is mesmerizing. His voice is stupendously amazing! There are so many words to describe his voice and emotions that he portrays through the lyrics. The song, Jad Se Judein, is one such song that touches your heart and takes you down the memory lane. At first when I watched it, an array of emotions […]

Continue Reading