As a marketing professional – advertising and marketing campaigns by brands are always of an interest to me. I distinctly remember Whisper’s “Touch the Pickle” and “Like a Girl” campaigns. These campaigns created an alternative conversations around menstruation and female hygiene urging women to break free from period taboos. The brand continuously propagates how women should feel comfortable at all times. Recently, they launched the ‘New Whisper Ultra Soft’ that claims is twice as softer. They hosted a beautiful event for bloggers where Radhika Apte and Dr. Nandita Palshetkar, talked about how important it is for women to be comfortable during […]
There comes a time in your life when you are daunted with the task of buying a new phone. The phase is laced with mixed feelings- you are excited about getting a new phone, but at the same time you hate it when you can’t make that decision of picking the right phone. What’s the right phone? Who decides what’s best for me? What if I like everything about the phone but I hate the phone’s interface? Should I buy the latest Android phone that has caught everyone’s fancy? These are just some of the questions that I asked myself recently […]
When was the last time did you say Thank You and actually meant it? Replies to messages and courteous Thank Yous do not count. When did you “say” thank you? Top Bloggers in Mumbai were tweeting about this campaign by Hindustan Times and their simple movement about thanking their valuable readers. Making wishes come true is the biggest way of conveying thanks and Hindustan Times has successfully touched a chord by going an extra mile. Watch the video here:https://www.youtube.com/watch?v=gh4l2UHtFcM If you can’t recollect, then it’s high time you take a step back and think about the people in your everyday life […]
Working in a digital agency is an exciting experience. I’m constantly on the look out of consumer insight, behaviour and trends. Recently, I chanced upon this very insightful infograph. The recent move by Myntra.com to turn into an app only shopping portal doesn’t come as a surprise, though many in India may doubt whether it’s a good move or no. Personally, I will miss the shopping experience from the desktop. Bad internet connection can also hamper shopping experience from the mobile. I am not surprised that after consumer electronics, books and apparel are being purchased online. But what’s surprising in that people […]
I have shopped from Flipkart right from the days when they delivered just books. Today, I shop for almost everything right from books to home decor to clothes. Online shopping is the best option for those that want to be lazy and shop from home. I have limited my visits to retail stores these days. I find online shopping more convenient than store visits. Being in the digital media industry, I constantly keep myself updated on various brands and their social media campaigns. Flipkart’s latest campaign #EveryWishFulfilled tries to weave an interesting story and provides a humane touch to the delivery process. It also […]
Working in a digital agency requires a lot of work from home. My colleagues from the social media industry would agree with me. Working from home has its own pros and cons. The pros being working from your space in peace in your comfort with full abandon!
The other day, I was deep in thoughts (as usual) and I was thinking about the kind of people that I meet. I keep categorizing them. The fashionistas, the bad-make up doers, the not-so-funny ones, the PJ experts, the irritating ones. My train of thought led me to create a short list of people who I think would help me and the society in general. I’m sure you’ll agree with me that the following list of people could make our lives more fun and simple!
You know you are Mumbai-Malayali (Mallu) When: Your surname is either Menon, Nair, Pillai, your dad’s name or sometimes just initials Your hair is curly Your parents have invested heavily in gold Deadline for girls is 8PM And 999 unknown relatives You have conservative parents You regret writing this You do not mention this to anyone for the fear of being ridiculed You know that there are different varieties of Kerala bananas You like eating.. umm bananas.. Your mouth waters when you hear thewords-Parota and Beef Fry You haveidli,dosha (that’s how itis pronounced BTW) orappam at least twice a week […]
Hello Everyone! I’ve been quite busy these days and hence the delay in my blog post. This time I’m back to share my experience of a new shopping website. For those who keep following me regularly on Twitter, know my love for online shopping. I buy online more often than I visit malls. Yes, there I said it. 😀 Recently, I visited giftease.com since I was looking at buying gifts to surprise my dear one. I purchased four items: 1) Spin the Bottle game 2) Beer Glasses 3) Hip Flask 4)Designer Wallet The total bill amounted to a little over […]
She was returning home after a long day at work, when the first monsoon showers hit earth! The first shower of the monsoon…. It brought back so many memories for her. She wanted to forget them. Tucked deeply in a box of memories, she made sure she never opened it again. Getting drenched today, the memories flew back. It was difficult to control them. She fought hard. She wanted them to stop. Then, as if like a dream she saw him standing outside her place. The rain was harsh. So were her tears. He spoke to her and whispered words […]